What makes a record-breaking sale?

Not all of our home sales make it into the news, but 28 Heron Way did, and we couldn’t be happier. A truly exceptional waterside property in Sanctuary Lakes, it smashed the area’s previous house price record by $760,000, selling under the hammer for $4,160,000.

So what can we learn from this result? This is something we constantly ask ourselves as a business, and it’s something you might be interested in, too. While the news reports at the moment are full of doom about the housing market, we are thrilled that our team managed to achieve this outstanding sale for our clients.

Here are some reasons to choose Established Property for your sale in Melbourne’s west.

A strong team can produce incredible results

Just over a year ago, we launched our expanded and rebranded Established Property. Our team has grown, and we now have four directors, an experienced sales team, an extensive property management team and admin staff in two offices in Point Cook and Sanctuary Lakes.

A sale of this scale has put Sanctuary Lakes, Point Cook and the western suburbs on the map in a big way, and we’re very happy to be the talk of the town right now. It also boosts buyer confidence in the area – more and more people are seeing the value in Melbourne’s west and the opportunity it offers to combine access to the CBD with a more relaxed pace of life.

While the media would have you believe that people are afraid to buy right now because of talk of a downturn, the fact that we managed to achieve this incredible price proves that the buyers are out there.

You can’t sell a secret

At Established Property we make it our mission to reach every possible buyer for our listings, every time. We have a wide reach, both online and in person, and we promote our properties across social media platforms, including Facebook and Instagram, and on our website and all major real estate portals.

This focus on marketing boosts competition among buyers, and leads to auctions like the one at 28 Heron Way where we had not just one or two parties, but four – all hoping to secure the home. By creating that initial spark of interest with our marketing we were able to drum up significant interest in a prestige property.

We have the local experience

Having started out in land sales when Sanctuary Lakes was still farmland, we know this part of Melbourne well, and we can convey our enthusiasm and in-depth knowledge to our buyers. That kind of community connection means that we are constantly talking to people and we are the agency people automatically look to when it comes to Melbourne’s West.

We focus on presentation

This was a stunning home and it was always going to look amazing, but whatever the property, presentation makes a huge difference when it comes to selling. With every property we sell we think about the kinds of buyers it will appeal to and how to reach them. This attention to detail extends to our property photography and styling, our high-quality marketing materials and the content on our website and real estate portals, where buyers will first view and hopefully fall in love with a property.

We don’t take the job lightly. We know, from our many years of experience, that selling a property is a stressful and sometimes emotional process. For us, it’s about building long-term relationships with our clients, seeing them through their property journey and helping them make the best possible decisions. Our ability to present and maximize the sale price of a property is second to none. The value add we bring to the table is becoming renowned in our marketplace.

Thinking of selling?

We know the market and we will get you a great result. If you’re thinking of selling your home in Melbourne’s west, we’re the people to talk to. Please give us a call today.