Why are international buyers looking to Point Cook?
Why are international buyers looking to Point Cook?
The Australian property market is always attractive to international buyers. With a strong property market, a relatively safe economy and a great lifestyle, it’s no wonder that more international buyers are starting to come back into the market.
Post COVID, international buyers are coming from the USA, the UK and New Zealand. While Chinese residents have been among the top buyers for years, they have dropped back to eighth place, and it is thought that expats are making up many of the international buyers figures.
Point Cook is high on the list of suburbs sought by these buyers, and we don’t blame them. Just 22km out of the CBD, and set alongside Port Phillip Bay, Point Cook offers an enviable lifestyle with prices still at the affordable point.
And it is that price point that is attracting most international buyers. Melbourne and surrounds are still seen as affordable when compared to Sydney, and there is some thinking that Melbourne prices will start to overtake Sydney in the coming years, making it a great place to get in the market today.
While many Australians were looking for regional property during the COVID lockdowns, lockdowns in the UK were the early driving force behind search activity in areas like Point Cook. Year on year, there has been a 60% increase in interest from buyers in the UK and the USA.
How we put your property in front of international buyers
There’s no doubt that there are plenty of Australian buyers in the market, however with many expats looking for property before coming home, it really opens the market up further. There are plenty of ways to reach an international audience, and here at Established Property we use extensive marketing campaigns and an excellent online presence. On top of this, our responses to our international buyers (like our responses to local buyers) are quick, and respectful. We know that international buyers are used to dealing with businesses in particular ways, and we’ll do our best to meet their needs, while ensuring our vendors are happy.
The benefits of appealing to overseas buyers
When you live in a lifestyle friendly city, it’s not hard to appeal to overseas buyers. The thought of dining out, culture, incredible coffee and coastal living is enough to appeal to most people. However what we have seen in recent years is the appeal to marketing and selling to overseas buyers often results in more interest and higher prices.
As well as increasing interest and competition in the property, overseas buyers also often bring a quicker sale.
Is Point Cook a good investment?
As a growing suburb, Point Cook certainly continues to attract those looking to buy their first home or to upgrade their family home. For those looking to buy to move into, with median listing prices at $760,000 for a house and $547,000 for a townhouse, it’s certainly an affordable option while still being close to Melbourne’s CBD.
For investors, with current vacancy rates sitting under 2% and a median rental yield in the 3% range, Point Cook also offers attractive investment options for buyers.
How we can help sell your home
Established Property has been selling and leasing homes since 1997. Our experienced team has the local knowledge needed to market to both local and international buyers, getting you the best sale price for your home.
Thinking of putting your home on the market and wanting to appeal to the widest possible market? Talk to us about our extensive marketing for every home we sell.
